Cluj-Napoca
One city.One night.
We filmed Untold in 360, from the gate in the afternoon to the last song. Keep scrolling and the page goes with it, into the dark.
The walk in
Everybody arrives on foot
Up the avenue, under the trees, with the sound already coming over the top of them.
The main stage
Empty enough to see how big it is
The only hour of the day you can stand at the front without earning it.
A festival is not one place. It is forty places that only exist for four days.
Which is exactly the problem with photographing one. A gallery of flat pictures shows you nothing about how it felt to stand there. So we filmed it in 360 instead, and built the page so you walk it in the same order the crowd does.
Between the stages
The ground fills up
Food, shade, and the slow drift from one sound to the next.
Off the main run
The rooms nobody photographs
The small dark stages, where the good part of the night usually starts.
On the hour
Then it starts throwing fire
You feel this one on your face from thirty metres back.
Everyone who could not come still wants to see it.
That is the whole argument for filming an event in 360. It works for the people who missed it, for the sponsors who paid for the space and want to see it standing, and for next year's ticket buyer who wants to know what they are buying before they buy it. One shoot, and it keeps working long after the site is packed down.Get one
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